The parasocial contact hypothesis

Harris Siderfin
Monday 4 April 2022

Schiappa, Edward, Peter B. Gregg, and Dean E. Hewes. 2005. “The parasocial contact hypothesis.” Communication monographs 72, no. 1: 92-115.

This paper introduces the concept of parasocial contact, where communication media provides users with a seemingly-intimate personal connection with a performer, and highlights the role that media can play in both causing and reducing of violence. The article examines the similarities between mass media portrayals and interpersonal interactions and discusses the potential applications of media in reducing inter-group prejudices in a slow and non-confrontational manner. Overall, the text highlights the importance media and narrative play in shaping peace and conflict, a factor often excluded from consideration in numerous grand theories.


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